Traffic from Facebook is quite promising and it has also enticed millions of sites to create their very own Facebook page and use Facebook like buttons and social plugins. But the question is, is this really true? Can you really get benefits from Facebook? Or is this nothing but just talk?
Fortunately we have figures from Facebook which will help us tell if we should take this notion seriously or just forget about it completely. Let us take a look at the stats and explore.
Media Stats
Sites which are integrated with Facebook have seen an increase of 300% in referral traffic. People who use their Facebook credentials to sign in at The Huffington Post tend to view about 22% more pages and spend more time reading than other people who do not. Users who also use Facebook to connect to NHL.com spend more than 90% more time reading articles and 85% more time watching videos. Various sites have reported more referral traffic from Facebook.
Commerce Stats
After the Like button was implemented, referral traffic of Levi’s grew by as much as 40 times. Levels have been maintained ever since the Like button was implemented. Within two weeks of adding the Like button, Giantnerd.com saw an increase in revenue by 100%. Suffice it to say that the Like button has so much power. Quite a handful of companies have benefited from it.
Getting more Likes
It seems that there are ways of getting more Likes on your page. What can you do to increase your Like clicks?
If the Like button appears at the top and bottom of the articles, it will be 5 times more likely to get clicked. If the Like button appears in close proximity to visual contents such as videos and or graphics, there are higher chances of it getting clicked. If you allow people to add comments, your page will have higher chances of getting liked.
Optimizing Facebook
Aside from your very own website, another means of communicating with your prospective customers and current clients is through creating your own Facebook page. Facebook will allow you to keep people updated and showcase your product at the same time. Various tips and techniques have been published to optimize Facebook, so we will add a handful of tips.
Ask questions on your Facebook page. Encourage people to say what they feel and to give feedback. According to research, would gets the most statements. Post questions, trivia and games to encourage participation. Interact with fans and reply to their questions. Be explicit with your posts and make sure that your comments are time-sensitive. Do not wait for a week or two before you reply. This will give a very bad impression to your customers. Always relate to what is going on and use relevant photos and videos whenever possible.
Facebook likes and like buttons on pages and websites helps a lot to promote your site and improve your rankings so be sure that you use them wisely. Competition is stiff nowadays and as much as possible, you would want to get all the possible advantages.