Linking is one of the things which you must do if you want to get more traffic to your site because the more sites you have pointing back to yours, the more credible you will be and the higher rankings you will get. So, if you want to be highly visible on search engines, you must study link building and do it right. In an effort to get companies started on the right foot, we have here a link building blueprint which you can follow.

Success in link building cannot be achieved overnight. You have to put in a lot of time and effort to get things done and get them done correctly.

Google and Link Building

As you might already have noticed by now, Google releases updates every now and then to ensure that searchers get nothing but the best possible search results.  Recently there has been a lot of talk regarding the search quality on Google. It seems that people are not very pleased with what is happening lately and they are voicing out their concerns to Google.

There have been complaints and people are letting it be known that they want a change for the better. Now Google is not the only search engine today. There also other search engines such as Yahoo and Bing which are competing for the top spot. If Google wants to remain on top, it as to listen to its users and make changes where they see fit because it will definitely not remain on top if it chooses to ignore its users.

These are just some of the reasons why Google has recently launched an algorithm change that will rank scraper sites lower because naturally no one wants them and no one will benefit from their content. Google, as well as the users, do not want sites with low quality or unoriginal content.

If your site is built upon duplicate or respun content, you had better think again. This will no longer fare well with the new algorithm.

What You Should Do


it is true that most scraper sites or sites with low quality content have a low number of links behind them. Although they can get links, these links are not from credible or trusted sources. What you can do to build your business is to always make sure that you link to credible sources such as the following:

  • Better Business Bureau
  • Professional associations
  • Advocacy groups
  • Support groups
  • Trade associations
  • Civic associations


People often get the misconception that when we say submission to directories we mean submission to a long list of directories. There are only few which really matter. What you can do to make things easier is to take a look at Yahoo and DMOZ. They have categories under most of their major topics. Both are also excellent resources of associations which you can link to when building your business. You also have the opportunity to join clubs which are related to your business and link up to them.