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11 Articles

How to Get Links from Quality Linkers

Links pointing to your website will help you earn higher rankings on search engines. Link building is important in SEO and it is always interesting to read what people think and talk about link building.  There are various link building techniques which are practiced until today and experts have said a thing or two about these link building practices.

If you are thinking of finding a good amount of link targets which you can pursue, there are some commands which will work on search engines such as Yahoo and Bing. However, this will not work on Google.

When you use the commands, you will be able to find links which are all from known quality linkers.  It is also possible to expand the list as you see fit. The commands will also work on .org sites.

After completing your list of sites, the next thing you should do is figure out which links are the most important. Check the list of pages and establish the PR of each of the target domains, as well as the linking page.

Sort out the list based on the PR of the domains. Any item which is PR 7 or higher should be on your list of high value targets. You should spend more time on your high value target list. It is essential that campaigns to these sites are hand crafted to get the best results possible.

Communication

It is a must to ensure that all communications you send out come from a real person with an email address from your domain.  Always follow guidelines of the CAN SPAM act regarding spam emails so that you do not end up wasting your efforts.

Crafting the email

You must put time and effort in crafting an effective email.  Remember that unsolicited emails are considered intrusions by recipients. They did not ask for it and it will take a good amount of their time. Have some respect for the time of the recipient and you can do this by being concise with your communication. Make your email as short as possible but ensure that you cover all grounds with your email. You should be able to convey your message in 16 sentences or less.

You want to let them know that you have been to their site but you do not want to pander on their ego. Whenever possible, cite some quality references to your site and build credibility. This will help them understand and trust you.

Give them the location of your site and the most relevant page for them to link to. You can also suggest some anchor links through links. Never ever include anything that says “This is not spam…”. This is not only distasteful, it is also very offensive.

Lastly, as much as possible, never ever outsource your emails. Although there might be great resources outside the United States, they may not know exactly what you want to do or what you want to achieve with your email. It is best that you do the emails yourself.

 

Facebook and Social Plugins

by SEOIreland

Traffic from Facebook is quite promising and it has also enticed  millions of sites to create their very own Facebook page and use Facebook like buttons and social plugins. But the question is, is this really true? Can you really get benefits from Facebook? Or is this nothing but just talk?

Fortunately we have figures from Facebook which will help us tell if we should take this notion seriously or just forget about it completely. Let us take a look at the stats and explore.

Media Stats

Sites which are integrated with Facebook have seen an increase of 300% in referral traffic. People who use their Facebook credentials to sign in at The Huffington Post tend to view about 22% more pages and spend more time reading than other people who do not. Users who also use Facebook to connect to NHL.com spend more than 90% more time reading articles and 85% more time watching videos. Various sites have reported more referral traffic from Facebook.

Commerce Stats

After the Like button was implemented, referral traffic of Levi’s grew by as much as 40 times. Levels have been maintained ever since the Like button was implemented. Within two weeks of adding the Like button, Giantnerd.com saw an increase in revenue by 100%. Suffice it to say that the Like button has so much power. Quite a handful of companies have benefited from it.

Getting more Likes

It seems that there are ways of getting more Likes on your page. What can you do to increase your Like clicks?

If the Like button appears at the top and bottom of the articles, it will be 5 times more likely to get clicked. If the Like button appears in close proximity to visual contents such as videos and or graphics, there are higher chances of it getting clicked. If you allow people to add comments, your page will have higher chances of getting liked.

Optimizing Facebook

Aside from your very own website, another means of communicating with your prospective customers and current clients is through creating your own Facebook page. Facebook will allow you to keep people updated and showcase your product at the same time. Various tips and techniques have been published to optimize Facebook, so we will add a handful of tips.

Ask questions on your Facebook page. Encourage people to say what they feel and to give feedback. According to research, would gets the most statements. Post questions, trivia and games to encourage participation. Interact with fans and reply to their questions. Be explicit with your posts and make sure that your comments are time-sensitive. Do not wait for a week or two before you reply. This will give a very bad impression to your customers. Always relate to what is going on and use relevant photos and videos whenever possible.

Facebook likes and like buttons on pages and websites helps a lot to promote your site and improve your rankings so be sure that you use them wisely. Competition is stiff nowadays and as much as possible, you would want to get all the possible advantages.