Links pointing to your website will help you earn higher rankings on search engines. Link building is important in SEO and it is always interesting to read what people think and talk about link building. There are various link building techniques which are practiced until today and experts have said a thing or two about these link building practices.
If you are thinking of finding a good amount of link targets which you can pursue, there are some commands which will work on search engines such as Yahoo and Bing. However, this will not work on Google.
When you use the commands, you will be able to find links which are all from known quality linkers. It is also possible to expand the list as you see fit. The commands will also work on .org sites.
After completing your list of sites, the next thing you should do is figure out which links are the most important. Check the list of pages and establish the PR of each of the target domains, as well as the linking page.
Sort out the list based on the PR of the domains. Any item which is PR 7 or higher should be on your list of high value targets. You should spend more time on your high value target list. It is essential that campaigns to these sites are hand crafted to get the best results possible.
It is a must to ensure that all communications you send out come from a real person with an email address from your domain. Always follow guidelines of the CAN SPAM act regarding spam emails so that you do not end up wasting your efforts.
Crafting the email
You must put time and effort in crafting an effective email. Remember that unsolicited emails are considered intrusions by recipients. They did not ask for it and it will take a good amount of their time. Have some respect for the time of the recipient and you can do this by being concise with your communication. Make your email as short as possible but ensure that you cover all grounds with your email. You should be able to convey your message in 16 sentences or less.
You want to let them know that you have been to their site but you do not want to pander on their ego. Whenever possible, cite some quality references to your site and build credibility. This will help them understand and trust you.
Give them the location of your site and the most relevant page for them to link to. You can also suggest some anchor links through links. Never ever include anything that says “This is not spam…”. This is not only distasteful, it is also very offensive.
Lastly, as much as possible, never ever outsource your emails. Although there might be great resources outside the United States, they may not know exactly what you want to do or what you want to achieve with your email. It is best that you do the emails yourself.