There are many commonalities between SEO and pasta sauce than most people know. Before there was Prego, Ragu was the king of tomato cause. It took Howard Moskowitz a long time to perfect the formula for the best pasta sauce. It was not until 1989 when Prego came out and slowly became the best pasta sauce in the market.
Before Prego was even launched, people were already looking for the perfect sauce much in the same way that people today are looking for the perfect hamburger, the perfect shampoo, etc. However, it was Hollywood who pointed out that people should not settle for just one perfect something when they could have a variety of the perfect some things. It turns out also that Hollywood was right. Not everyone wanted chunky sauce and not everyone wanted plain sauce or spicy sauce. Prego focused on the right kind of sauces and tickled people’s fancy.
The bottom line is people are different from one another and they do not like the same things. One thing may already be good for someone but somebody might be looking for something else.
The Right Solution for SEO
Companies and individuals spend a lot of time, money and effort in figuring out the best and the right solution for everybody but this is not always correct. In SEO, market research is done ahead of time. There is an array of keywords to look at and these keywords are bucketed into segments. These keywords help businesses know what people are looking for however, they are still not enough to solve all problems in SEO. Why? Because doing so is akin to making everyone eat the same type of pasta sauce even if they abhor said pasta sauce.
After keyword research is done, there is a need to determine the valuable phrases and this is where the problem lies. Keywords are used in pre existing conditions and in pre existing content. Although we mostly listen to the users or audience, we often fit people and their interests into these pre existing content. This will not help your business at all.
It is essential that everyone learn a lesson or two from Prego and how they beat the champion of sauces. If done right, SEO can work wonder but if not, it might as well be useless. Prego made a lot of money by looking at a segment which was often ignored. Do not fall into a rut and commit the same mistakes your competitors have been doing and that is trying to stuff everyone down the same funnel.
It is better to break things into segments and serve people more explicitly. By doing so you will have a brighter future in the industry, you will have more following and you will have more sales compared to other companies which do not do this.
Although this will require more effort and more time, everything you invest will have great results which will benefit you in the end. So, do not be afraid to delve a little deeper.